I’m a strong believer in capturing real events as they unfold. Very rarely do I direct subjects in the scene to behave or look a certain way on shoots for two main reasons. First, it’s a real and raw account of their sales process – they’re the pros, and they know what they’re doing. Second, …
The client arranged a site superintendent to provide a testimonial and an overview of the project for their staircase products, from ground to headstock. This site is near Tomago and Raymond Terrace. During construction in 2025, we faced unfavourable overcast conditions that continuously changed the look of the shots, but with some patience, we were …
A very run-and-gun style shoot, seizing the opportunity to visit the Warringah Freeway Upgrade site. With two of the client’s systems on site, it was imperative to capture the products in use. The bonus content was the staff interaction between the client and the sales team, demonstrating personability and authority in the industry.
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