I’m a strong believer in capturing real events as they unfold. Very rarely do I direct subjects in the scene to behave or look a certain way on shoots for two main reasons. First, it’s a real and raw account of their sales process – they’re the pros, and they know what they’re doing. Second, it’s authentic, which is more important now than ever in the age of AI. Seeing what they do best is a real pleasure to watch unfold.
You’ll often find me as the fly on the wall during these shoots. Getting as close or distant as I need to compose a shot as the action unfolds.
